Tiktok influencer Samantha Tannor who focuses on business, brands and social media, chalks Earle's rise up to the “cool best friend effect.” This, she explained in a TikTok of her own, is achieved in a fine balance being both glamorous and self-deprecating. It’s like they actually care about what she’s saying.” “They’re just like, ‘Oh, she’s so pretty! Who is she dating?’ But people are an army behind Alix Earle already. “If you look at when Addison (Rae) and Charli (D’Amelio) blew up, all of their fans were like fandoms of little kids,” LaPaglia said on her podcast. Her big sister attitude sets her apart from other influencers on the platform, as LaPaglia mentions on her podcast, PlainBriUncut. This "openness" has worked, as Earle’s following only keeps growing (as do her partnership with brands like Tarte, Rare Beauty, GrubHub and White House Boutique). “If you’re paying to get something done, wouldn’t you want people to notice? Like, I paid all that money for a surgery and no one noticed anything different about me, I’d be pissed,” she continued. “From the start, I decided I was going to be open with this, especially on social media,” Earle said in a recent TikTok posted on the one-year anniversary of her breast augmentation (her "boobaversary," as she puts it). Through it all, her candid approach has remained, whether she's talking about her experiences with plastic surgery, her struggles with acne or simply getting mascara all over her eyelids as she applies makeup and recounts the previous night's misadventures. Fast forward two years later, her content now reflects life with an elevated platform - she recently posted about attending Miley Cyrus’s New Year’s Eve party, for example. Earle's appeal, fans say, is in her approachable and relatable storytelling demeanor.Įarle made her TikTok debut in February 2020, by posting a video of her and her friends showing off their outfits made from trash bags. The seemingly overnight sensation works with the ingredients that have defined the lifestyle influencer game for years: Introducing viewers to new hair and makeup products, showing off her recent purchases out of the bag and as glamorous outfits and being a pocket-sized advisor for an aspirational life.īut according to her fans, her influence is more than surface level.
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